Is Your Pinterest Profile a Lonely Island?

Are you diligently pinning beautiful content, but feeling like your Pinterest profile is a deserted island? Do your pins get lost in the vast ocean of Pinterest, with little to no engagement? You're creating great content, but it's not sparking the connections you hoped for. It's time to build a community!

Think of it this way: your Pinterest presence is like an island. You can have stunning visuals (beautiful pins) and valuable resources (great content), but without a thriving community, it feels isolated. Building a community on Pinterest is about transforming that lonely island into a bustling hub of activity, connection, and growth.

 

Why a Pinterest Community Matters More Than You Think

Building a strong community on Pinterest isn't just about feeling less lonely; it has tangible benefits for your blog and business:

• Increased Engagement: A loyal community is more likely to save, click, and comment on your pins. This increased engagement signals to the Pinterest algorithm that your content is valuable.
• Wider Reach: When people engage with your content, it's shown to more users. A strong community amplifies your reach organically.
• Brand Loyalty: A community fosters a sense of connection and trust, leading to greater brand loyalty and repeat visitors to your blog.
• Support and Collaboration: Connect with other bloggers and businesses in your niche, creating opportunities for collaboration and mutual support.
• Algorithm: Pinterest's algorithm favors engagement.

 

Group Boards: Your Gateway to a Wider Audience

Think of Pinterest group boards as lively town squares within the larger Pinterest city. They're places where pinners with shared interests come together to collaborate and share content. Joining relevant group boards is one of the fastest ways to expand your reach and connect with a new audience.

What are Group Boards?

Group boards are collaborative boards on Pinterest where multiple contributors can pin content, usually around a specific theme or niche.

Finding the Right Group Boards:

• Pinterest Search: Use the Pinterest search bar and type in keywords related to your niche, followed by "group board" (e.g., "food blogger group board," "travel photography group board").
• Competitor Analysis: Look at the profiles of other bloggers or businesses in your niche and see which group boards they're contributing to.
• Pingroupie: This is a third-party service.

Group Board Etiquette – Be a Good Citizen:

• Read and Follow the Rules: Every group board has its own rules (usually outlined in the board description). Read them carefully and follow them!
• Pin High-Quality, Relevant Content: Only pin your best content that is directly relevant to the board's theme.
• Engage with Other Contributors: Don't just drop your pins and run! Like, comment, and repin content from other contributors (always repinning from the original website URL).
• Don't Spam: Avoid excessive self-promotion or pinning the same content repeatedly.

 

Collaborate for Growth: Partnering with Pinterest Influencers

Collaborating with other pinners, especially those with a larger following ("influencers" in your niche), can significantly boost your reach and introduce your content to a new audience.

Identifying Potential Collaborators:

• Pinterest Search: Search for keywords related to your niche and look for profiles with a large, engaged following.
• Social Listening: Pay attention to who is sharing and engaging with your content. These might be potential collaborators.

Outreach Strategies – Be Genuine:

• Personalize Your Message: Don't send generic copy-pasted messages. Show that you've actually looked at their profile and understand their content.
• Highlight Mutual Benefits: Explain how the collaboration would benefit both of you (e.g., reaching new audiences, cross-promotion).
• Be Clear and Concise: Get straight to the point about what you're proposing.

Collaboration Ideas:

• Joint Boards: Create a new board together and invite both of your audiences to follow and contribute.
• Guest Pinning: Invite the influencer to pin to one of your boards (or offer to pin to one of theirs).
• Co-Created Content: Work together to create a blog post, infographic, or other piece of content that you can both promote on Pinterest.

 

Nurture Your Community: Engagement is Key

Building a community isn't just about reaching more people; it's about building relationships with the people you reach. This means actively engaging with your audience and with other pinners.

Engaging with Your Audience:

• Respond to Comments: If someone takes the time to comment on your pin, respond! Show that you appreciate their engagement.
• Ask Questions: Use your pin descriptions to ask questions and encourage interaction.

Building Relationships with Other Pinners:

• Engage with Their Content: Like, comment, and repin content from other pinners in your niche (always repinning from the source website!).
• Participate in Group Board Discussions: If a group board has a discussion section, participate actively.
• Offer Support: Be a helpful and supportive member of the Pinterest community.

 

From Lonely Island to Thriving Community

Building a thriving community on Pinterest takes time and effort, but it's one of the most effective ways to increase your reach, engagement, and ultimately, drive traffic to your blog. It's about moving beyond simply pinning and focusing on connecting.

Remember these key strategies:

• Join and actively participate in relevant group boards.
• Collaborate with other pinners and influencers.
• Engage with your audience and build relationships.

Create captivating pins that build community – explore our pinterest templates!